Management philosophy & Brand

Message

 

 

Established in 1968, our company began by manufacturing band saws for woodworking.
Since then, for over half a century, we have been engaged in two businesses that benefit both our customers and greater society. One is treadmills for medical devices and sports/health equipment, and the other is a small industrial device automatic screw presenter. The two are completely different areas of business.
We are involved at every stage from development to design to manufacture and sales for both products.
We are committed to manufacturing with the hope that our products will be useful to our customers, not only in Japan but around the world. To this end, we will continue to create cutting-edge value that meets the needs of customers and society by bringing together our outstanding creative capacity and technical skills to create products that meet or exceed the high standards of Japanese quality, and to ensure that our customers aways get the excellent results they want.

Yoshitake Ota

Management philosophy

We combine excellent creativity and technical capability
to make products that meet Japan quality levels.
We create next generation value
which customers and society need, and satisfy them.

Brand

OHTAKE brand

We use a brand symbol and colors that visually symbolize the OHTAKE brand.
Our brand symbol rectangle is designed like a treadmill, which is a main business for our future, creating value for OHTAKE Root Kogyo. The OHTAKE brand logo "O" is designed like a screw head, for automatic screw feeders which is our other main business.
Our brand symbol rectangle expresses the solid path that the OHTAKE brand will advance on; “+” in the logo’s "O" is our company sprit to boost quality and always meet customer needs. Our blue brand color means OHTAKE Root Kogyo’s unlimited creativity and technical abilities.

Brand Slogan

Japan Quality since 1968

Our brand slogan expresses the OHTAKE brand concept.
“Japan Quality Since 1968”. We work to boost Japanese quality, making full use of the creative and technical abilities unique to OHTAKE Root Kogyo, and constantly respond to customer needs throughout the world.